TikTok Ads · Advertising data
TikTok Ads reporting prepared for ecommerce projects
Connect approved TikTok Ads beta access and keep advertiser, campaign, spend, conversion, and attributed performance inside the right ecommerce project.
For ecommerce teams and agencies that need TikTok campaign performance beside store revenue and other advertising sources.
After external approval, TikTok reporting will remain source-specific while contributing to the wider ecommerce performance view.
The integration is available to private-beta accounts covered by the approved TikTok developer application and Marketing API products.
What it adds
One source, kept inside the right project
- 01
Assign the correct TikTok advertiser and several campaigns to one KPIAds project.
- 02
Compare spend, clicks, CTR, conversions, CPA, and provider-attributed ROAS with other sources.
- 03
Keep video, traffic, conversion, and commerce campaign context available for analysis.
Data scope
Know what enters KPIAds before you connect
KPIAds limits each connector to the data required for project-level ecommerce performance reporting.
Data used for reporting
- Advertiser and campaign identifiers, names, objectives, and types
- Spend, impressions, clicks, conversions, and attributed conversion value
- Derived CTR, CPC, CPM, CPA, and provider-attributed ROAS
Not collected for this scope
- Your TikTok account password
- Store customer records or raw ecommerce orders
- Ad creation, audience management, or budget changes in the current scope
Before setup
Compatibility and requirements
- API products
- Account, campaigns, and reporting
- Campaign assignment
- Multiple per project
- Current scope
- Read-only reporting
- External dependency
- TikTok application approval
What you need
- TikTok must approve KPIAds for the required Marketing API products.
- The connecting TikTok Business user must have advertiser access.
- A KPIAds project with capacity for the advertising property.
Connection flow
Guided setup without shared passwords
- 1
Wait until TikTok approves the KPIAds developer application and API products.
- 2
Authorize KPIAds with a TikTok Business user that has advertiser access.
- 3
Choose the advertiser and assign it to the intended project.
- 4
Select the campaigns for that project and start reporting sync.
Questions
What teams usually need to confirm
Does every user need a TikTok developer account?
No. KPIAds operates the approved application. Users will authorize the advertiser accounts their TikTok Business user can access.
Will TikTok be mixed with Meta or Google data?
No. Every advertising source keeps its own account, campaign, and provider-attributed metrics while the project overview can compare sources at a higher level.
Can I connect TikTok Ads today?
Not in the public beta. Production use remains dependent on TikTok approving the developer application and requested API access.