Platform ROAS can disagree with store revenue
Provider attribution and ecommerce revenue answer different questions. KPIAds keeps the distinction visible.
For ecommerce teams
Know if advertising spend is turning into store revenue
KPIAds puts sales, ad spend, ROAS, orders, and campaign metrics in the same project view so performance is easier to explain.
Review the business result beside the advertising activity that influenced it.
Campaign detail needs business context
Clicks, CTR, CPC, conversions, spend, and provider ROAS are more useful when read beside the project result.
Incomplete data changes the decision
Freshness, coverage, currency, and selected campaigns should be checked before trusting a report.
Workflow
Build one reliable reporting chain
- 01
Connect the store
Bring daily aggregated sales from Shopify, WooCommerce, or PrestaShop.
- 02
Authorize Ads
Add Meta, Google Ads, or TikTok properties through OAuth when available.
- 03
Select campaigns
Choose the campaigns that belong to the ecommerce project.
- 04
Review performance
Use the project dashboard to compare sales, spend, ROAS, and campaign metrics.
Campaign performance
Move from total ROAS to the campaigns behind it
KPIAds is designed to show source-level and campaign-level metrics after the correct store and Ads property have been attached to the project.
- Separate views for general performance, sources, and campaigns
- Relevant advertising metrics beyond ROAS and CAC
- Provider-attributed values labelled separately from store revenue
Compare channel performance before deciding where to inspect campaigns.
Free plan available
Connect one project before changing reporting process
The free plan is designed to validate the workflow with one store and one Ads property.