Product

A project is the boundary for every performance decision

KPIAds separates workspace resources from project reporting, so an agency can authorize a portfolio while each client keeps its own dashboard.

KPIAds project report with revenue, ad spend, ROAS, orders, and data health
One selected project

Metrics, sources, and campaigns stay scoped to the active project.

Model

Workspace owns access. Project owns the report.

Workspace level

Billing, team members, authorized Ads properties, and portfolio access live at organization level.

  • Plans and limits
  • Team access
  • Authorized Ads properties

Project level

Store connection, assigned Ads properties, selected campaigns, reporting, and settings live inside the project.

  • Store data
  • Campaign scope
  • Performance analysis

Reporting

One overview before deeper analysis

The project overview gives the weekly answer first: revenue, spend, ROAS, orders, coverage, and setup status. Deeper analysis moves to sources and campaigns only after the context is clear.

KPIAds portfolio showing several independent ecommerce projects
Portfolio to project

Open the project first, then inspect its sources and campaigns.