Ad spend
Available for campaign comparison when the provider supplies reliable data for the selected period.
Product
See which campaigns deserve attention
KPIAds keeps campaign analysis inside the selected project, so a campaign is compared against the store and source it actually belongs to.
Campaign analysis starts after the project and source context are known.
Metrics
More than ROAS and CAC
Campaign review needs delivery, traffic, cost, conversion, and attributed-result metrics. KPIAds keeps them connected to the same project and date range.
Impressions
Available for campaign comparison when the provider supplies reliable data for the selected period.
Clicks
Available for campaign comparison when the provider supplies reliable data for the selected period.
CTR
Available for campaign comparison when the provider supplies reliable data for the selected period.
CPC
Available for campaign comparison when the provider supplies reliable data for the selected period.
CPM
Available for campaign comparison when the provider supplies reliable data for the selected period.
Conversions
Available for campaign comparison when the provider supplies reliable data for the selected period.
CPA
Available for campaign comparison when the provider supplies reliable data for the selected period.
Provider ROAS
Available for campaign comparison when the provider supplies reliable data for the selected period.
Campaign revenue context
Available for campaign comparison when the provider supplies reliable data for the selected period.
Workflow
Keep campaign selection intentional
- 01
Assign property
Select the Ads property that belongs to the project.
- 02
Select campaigns
Choose active campaigns that influence the store result.
- 03
Compare metrics
Review delivery, traffic, cost, conversions, and provider-attributed results.
- 04
Explain changes
Use project context to separate business ROAS from provider attribution.